About

There are many sites covering the day-to-day of Africa's technology revolution, but these times need commentary that focuses on the forest, not the trees: asking what underlies each piece, how it affects the next, and how [if!] they fit in with the rest of the puzzle.

The Subtext project is my attempt to provide this perspective. Expect essays examining the mobile internet, levers of adoption, the business of innovation, and mental models showing how [not what] to think about the industry. Join the conversation about history, competitive strategy, and the causes of success and failure in African technology.

The Subtext is written and published by me, Osarumen Osamuyi. I am currently an Entrepreneur-in-Residence at Africa's Talking Labs.

The Subtext is designed in Figma, built with HTML, CSS, & Twig for Craft 3, and hosted on Fortrabbit. Image compression is done using Imager. Stats are tracked using Google Analytics. Infrastructure is provided by GCP/Google Cloud. Email & contact management are done using Sendgrid. Posts are written in Notion, on a MacBook Pro with a keyboard that only works when it's in the mood to (but thanks for the TouchBar, Apple!).